Social media today has become a meeting place for virtually every one from around the globe. The percentage daily users of popular sites like Facebook, Twitter etc is growing each day by leaps and bounds. With this level of insurge, the question is, 'how can you have a foothold and make the best out of social media, for your business and yourself?'
Here are 5 proven ways you can achieve that, according to the smallbusinessesdoitbetter report by Melanie Fleury:
1) Invest your time in the right social media.
There are thousands of social media options out on the web today. However, attempting to engage with them all will only result in mediocre campaigns and spreading yourself too thin. Think about where your audience spends their time. For many, hitting the bigger social media sites such as Facebook, Twitter and LinkedIn will provide great paths to your marketplace. Other avenues that offer great SEO return include creating YouTube videos, as well as encouraging sharing on Pinterest.
2) Look to the experts.
It might be tempting to tackle your social media plan yourself, but getting an expert opinion can really help to boost your business. Given the importance social media is starting to take on, getting your business’ mix right can actually affect your bottom line. SEO specialist companies, like Everspark Interactive in Atlanta, can help you develop a plan of attack and even implement and maintain it for you, leaving you to focus on other aspects of your business.
3) Don’t underestimate the importance of blogging.
It’s a fact: Google loves fresh and unique content on your site. When Google sees that you’re updating your site frequently and taking it seriously, then they’ll take you and your website more seriously. Blogging is an easy way to achieve this, and you can promote your posts on your social media channels, driving traffic right back to your site. Try using guest bloggers to discuss issues in your industry that might be of interest to your readers.
4) Make sure your website is social media ready.
Sharing is the name of the game when it comes to social media, and you’ll want to ensure that your site is ready for it. Have social media buttons available for your content and blog posts, and encourage your audience to re-post and re-tweet your uploads. The easier you make it for your readers, the more likely you are to reap the rewards of social sharing.
5) Join the conversation.
Blasting your audience with repeated marketing messages isn’t effective communication, and it also doesn’t encourage them to pay much attention. Use your social media to ask questions, and be sure to share relevant posts and tweets from your followers with your audience. By treating social media like a conversation, you can organically build followers and a great reputation for your brand.
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